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ah!! take me somewhere safe
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About Western Union and this ad campaign. |
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In todays computer age, e-mail has taken over while phone calls, telegrams, and face-to-face communication have fallen into disuse. Despite its convenience, e-mail rarely conveys the emotion of the sender. Even though I might be happy if you e-mail me a Happy Birthday message, it is not as personal as a phone message or a telegram. Why? One reason is that email is so convenient that the recipient doesnt feel like you have spent any time writing the e-mail. "It took you 30 seconds, so that must be all Im worth to you!" your mother might say. E-mail is delivered to your electronic mailbox with tons of other junk mail and advertisements. Unlike print mail, there is no personalized envelope that separates good mail from bad mail. Finally, if the recipient doesnt check his/her email often, then your email becomes a belated greeting. Telegrams offer some benefits over e-mail greetings. You can write them on westernunion.coms web site as easily as you do an e-mail. However, the telegram is delivered in person to your special someone. Even if the recipient isnt home, he/she will feel good because of your special effort. The convenience of e-mail, but with the appearance of more effort. Thus the tagline, "A better way of saying the same thing." The ad slogan "Youve got mail! / (who doesnt?)" is meant to convey the idea that e-mail is not special and isnt the best solution for personal/important messages. So by now you probably want to see the ad. |
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