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About Western Union and this ad campaign. |
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In todays computer age, e-mail has taken over while phone calls, telegrams, and face-to-face communication have fallen into disuse. Despite its convenience, e-mail rarely conveys the emotion of the sender. Even though I might be happy if you e-mail me a Happy Birthday message, it is not as personal as a phone message or a telegram. Telegrams offer some benefits over e-mail greetings. You can write them on westernunion.coms web site as easily as you do an e-mail. However, the telegram is delivered in person to your special someone. Even if the recipient isnt home, he/she will feel good because of your special effort. The convenience of e-mail, but with the appearance of more effort. Thus the tagline, "A better way of saying the same thing." The ad slogan "Youve got mail! / (who doesnt?)" is meant to convey the idea that e-mail is not special and isnt the best solution for personal/important messages. So by now you probably want to see the ad. |
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